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book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
Exercise 4
Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack? Explain your answer.
Explanation
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The marketers of baby carrots projected ...

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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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