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book Business and Society 15th Edition by Anne Lawrence,James Weber cover

Business and Society 15th Edition by Anne Lawrence,James Weber

Edition 15ISBN: 978-1259315411
book Business and Society 15th Edition by Anne Lawrence,James Weber cover

Business and Society 15th Edition by Anne Lawrence,James Weber

Edition 15ISBN: 978-1259315411
Exercise 1
Who are Uber's relevant market and nonmarket stakeholders in this situation?
Explanation
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Case summary:
A mother and her two children met with an accident by a cab driven by a driver of Company U. The accident caused severe injury for the mother. The son and her daughter died. Company U argued that, the driver was not on duty during the time of accident. However, the attorney of the family found that the driver had logged in Company U's application at the time of accident.
Legislator S stated that, the ride-hailing companies have to provide commercial liability insurance in case of accidents, and has introduced a bill. This bill has to be implemented if the driver is online in the company's application. Country A's insurance association supported this bill, whereas the ride-hailing companies strongly opposed it.
Market and non-market stakeholders to the case:
Market stakeholders include the company or people, which are conducting financial transactions between other companies. In this case, first party in the market stakeholders will be the employees of the company.
Non-market stakeholders are the people who will not engage in any economic exchange with the company. Non-market stakeholders in this situation will be the people in that city and the city council.
Conclusion:
Market stakeholders will be related directly to the business of one company with monetary relation. Non-market stakeholders will not be directly related to the business and there will not be any economic transaction.
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Business and Society 15th Edition by Anne Lawrence,James Weber
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