Business Communication 8th Edition by Dana Loewy,Mary Ellen Guffey

Exercise 2

Respected industry analyst Gartner Research issued a report naming social networking as one of the top ten disruptive (i.e., innovative) influences shaping information technology in the next five years.38 Should organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this disruptive influence? (Objs. 1-4)