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Business Ethics 3rd Edition by Laura Hartman
Edition 3ISBN: 978-0072881462Business Ethics 3rd Edition by Laura Hartman
Edition 3ISBN: 978-0072881462 Exercise 5
Collect several sample prescription drug ads from magazines, newspapers, and television. Based on the location of the ad, what do you think is the intended target audience? Are the ads in any way misleading? Are the required side-effect warnings deceptive in any way? Do you believe that health care professionals provide adequate screening to insure that prescription drugs are not misused?
Explanation
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Deceptive advertising stands for the ads...
Business Ethics 3rd Edition by Laura Hartman
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