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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040 Exercise 2
How concerned are you about privacy and security in today's economy? Why do so many people, particularly younger people, seem to be unconcerned about privacy? Will these issues still be important in 10 years? Explain.
Explanation
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Change in technology has made people more concerned about the privacy and security issues. People these days uses online medium for purchasing goods and services, but want to be assured that their information is kept safe and is not used for any wrong purpose.
Young population is unconcern about the privacy and security as they are not aware serious threats associated with it. In addition, children are negligent by nature and are more interested in experimenting and using web to their individual desires. Thus, they do not give importance to security and privacy.
Security and privacy issues will be important in future as well. With the increased use of technology in every area of life, people are more concerned that their personal information remains safe and intact. As the risk associated with online transactions is increasing, awareness among the people to keep their data secured is also increasing.
Therefore, it seems likely that privacy concerns will be of utmost importance in the near future.
Young population is unconcern about the privacy and security as they are not aware serious threats associated with it. In addition, children are negligent by nature and are more interested in experimenting and using web to their individual desires. Thus, they do not give importance to security and privacy.
Security and privacy issues will be important in future as well. With the increased use of technology in every area of life, people are more concerned that their personal information remains safe and intact. As the risk associated with online transactions is increasing, awareness among the people to keep their data secured is also increasing.
Therefore, it seems likely that privacy concerns will be of utmost importance in the near future.
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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