Legal Environment 4th Edition by Jeffrey Beatty, Susan Samuelson

Exercise 8

Plaintiff Miss Universe, Inc., owns the trademark "Miss U.S.A." For decades, the company has produced the Miss U.S.A. beauty pageant, seen by many millions of people in the United States. William Flesher and Treehouse Fun Ranch began to hold a nude beauty pageant in California. They called this the "Miss Nude U.S.A." pageant. Most of the contestants were from California; the majority of states were not represented in the contest. Miss Universe sued Flesher and Treehouse, claiming that the public would be confused and misled by the similar names. The company sought an equitable remedy in this lawsuit. What does "equitable" mean? What equitable remedy did Miss Universe seek? Should it win?