Legal Environment 5th Edition by Jeffrey Beatty,Susan Samuelson

Exercise 19

Executives were considering the possibility of moving their company to a different state. They wanted to determine if employees would be willing to relocate, but they did not want the employees to know the company was contemplating a move because the final decision had not yet been made. Instead of asking the employees directly, the company hired a firm to carry out a telephone survey. When calling the employees, these "pollsters" pretended to be conducting a public opinion poll and identified themselves as working for the new state's Chamber of Commerce.
Has this company behaved in an ethical manner? Would there have been a better way to obtain this information?