Global Business 3rd Edition by Mike Peng

Exercise 10

Based in the United States, your firm trades extensively in European countries that have adopted the euro. You have been asked to evaluate the impact of currency fluctuations on sales in this region over the past month. The first step in this process is to develop an exchange rate table for daily exchange rates over the past month between the US dollar and the euro. Once this has been accomplished, what general trends do you notice? How could these trends impact your firm's sales in countries that use the euro?