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Global Business 3rd Edition by Mike Peng
Edition 3ISBN: 978-1133485933Global Business 3rd Edition by Mike Peng
Edition 3ISBN: 978-1133485933 Exercise 4
ON CULTURE: Canada has an official animal: the beaver. In 2007, the Canadian prime minister suggested replacing it with the wolverine, and stirred up a national debate. Does your country have an official animal? If you were hired as a marketing expert by the government of Canada (or of whatever country), how would you best market the country using an animal?
Explanation
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Designing marketing program in a country...
Global Business 3rd Edition by Mike Peng
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