Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Exercise 30

When Boeing Aircraft reported that a laptop containing the flames, salary information, and social security numbers of 382,000 employees had been stolen from an employee's car, CEO Jim McNerney wrote this e-mail to employees: "I've received many e-mails over the past 24 hours from employees expressing disappointment, frustration, and downright anger about yesterday's announcement of personal information belonging to thousands of employees and retirees being on a stolen computer. I'm just as disappointed as you are about it. I know that many of us feel that this data loss amounts to a betrayal of the trust we place in the company to safeguard our personal information. I certainly do." Critics have faulted this apology. With what did they find fault? Do you agree?