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book Business 11th Edition by William Pride,Robert Hughes ,Jack Kapoor cover

Business 11th Edition by William Pride,Robert Hughes ,Jack Kapoor

Edition 11ISBN: 978-1111526207
book Business 11th Edition by William Pride,Robert Hughes ,Jack Kapoor cover

Business 11th Edition by William Pride,Robert Hughes ,Jack Kapoor

Edition 11ISBN: 978-1111526207
Exercise 11
What is the difference between a marketing information system and a marketing research project? How might the two be related?
Explanation
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A marketing information system is a cont...

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Business 11th Edition by William Pride,Robert Hughes ,Jack Kapoor
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