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International Business 15th Edition by John Daniels ,Lee Radebaugh, Daniel Sullivan
Edition 15ISBN: 978-0133457230International Business 15th Edition by John Daniels ,Lee Radebaugh, Daniel Sullivan
Edition 15ISBN: 978-0133457230 Exercise 1
Professional athlete A is a star, and professional athlete B is an average player. How has the globalization of professional sports affected each of these both positively and negatively?
Explanation
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Globalization:
Globalization is a method of integrating products, ideas, culture, and views of different nation.
Globalization of profession sports:
Sporting events are brought to more people by technological advances. Satellite televisions, internet, mobile devices are the major sources used to increase the viewers of sporting events.
Positive effects of globalization of profession sports on both the players:
Audience exposure:
The players may get broadened and exclusive audience exposure.
Fan base:
Due to globalization of profession sports, the players can expand their fan base all over the world.
Additional revenues:
The athletes may get opportunities for additional revenues through advertising in multiple countries.
Negative effects of globalization of profession sports on both the players:
Sensitivity:
Due to globalization of profession sports, the team and players should be sensitive to cultural variations.
Interpretation:
The understanding about the globalization of profession sports may vary from country to country. Hence, the overall interpretation is different from each country.
Globalization is a method of integrating products, ideas, culture, and views of different nation.
Globalization of profession sports:
Sporting events are brought to more people by technological advances. Satellite televisions, internet, mobile devices are the major sources used to increase the viewers of sporting events.
Positive effects of globalization of profession sports on both the players:
Audience exposure:
The players may get broadened and exclusive audience exposure.
Fan base:
Due to globalization of profession sports, the players can expand their fan base all over the world.
Additional revenues:
The athletes may get opportunities for additional revenues through advertising in multiple countries.
Negative effects of globalization of profession sports on both the players:
Sensitivity:
Due to globalization of profession sports, the team and players should be sensitive to cultural variations.
Interpretation:
The understanding about the globalization of profession sports may vary from country to country. Hence, the overall interpretation is different from each country.
International Business 15th Edition by John Daniels ,Lee Radebaugh, Daniel Sullivan
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