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International Business 15th Edition by John Daniels ,Lee Radebaugh, Daniel Sullivan
Edition 15ISBN: 978-0133457230International Business 15th Edition by John Daniels ,Lee Radebaugh, Daniel Sullivan
Edition 15ISBN: 978-0133457230 Exercise 2
The chapter explains five elements in the marketing mix (product, pricing, promotion, branding, and distribution). In which of these have Tommy Hilfiger's operating practices been the most standardized globally? Explain why this has been possible and desirable.
Explanation
Verified
Verified
TF Company:
TF is a U Country's company...
International Business 15th Edition by John Daniels ,Lee Radebaugh, Daniel Sullivan
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