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Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
Edition 14ISBN: 978-0078028953Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
Edition 14ISBN: 978-0078028953 Exercise 6
How does the IMC approach differ from the top-down media planning approach?
Explanation
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Media planning refers to the process of ...
Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
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