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book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

Edition 14ISBN: 978-0078028953
book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

Edition 14ISBN: 978-0078028953
Exercise 8
What is the difference between a strategy statement and a big idea?
Explanation
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Creativity requires combining several un...

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Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
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