Business & Professional Ethics 7th Edition by Leonard Brooks,Paul Dunn

Exercise 10

BP has had a record of mishaps affecting life, the environment, as well as the property of the company and other stakeholders. On October 26, 2010, the Public Broadcasting System (PBS) in the U.S. aired a 53 minute TV documentary entitled The Spill that covered BP's problems at its Texas City refinery, its Thunder Horse oil platform, its pipeline in Alaska, and the Gulf oil spill. Review the PBS documentary, The Spill, at http://video.pbs.org/video/1625293496/ and answer the following questions:
How could this change in culture be measured?