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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 1
Price competition is intense in the fast-food, air travel, and personal computer industries. Discuss a recent situation in which companies had to meet or beat a rival's price in a price-competitive industry. Did you benefit from this situation? Did it change your perception of the companies and/or their products?
Explanation
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In personal computers industries two com...
Marketing 16th Edition by William Pride,Ferrell
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