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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 24
Price skimming and penetration pricing are strategies that are commonly used to set the base price of a new product. Which strategy is more appropriate for the following products? Explain.
a. Short airline flights between cities in Florida
b. A Blu-ray player
c. A backpack or book bag with a lifetime warranty
d. Season tickets for a newly franchised NBA basketball team
a. Short airline flights between cities in Florida
b. A Blu-ray player
c. A backpack or book bag with a lifetime warranty
d. Season tickets for a newly franchised NBA basketball team
Explanation
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Price skimming: When a company launch a ...
Marketing 16th Edition by William Pride,Ferrell
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