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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 55
Why do customers associate price with quality? When should prestige pricing be used?
Explanation
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Customers associating price with quality...
Marketing 16th Edition by William Pride,Ferrell
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