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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 20
What are the four variables of the marketing mix? Why are these elements known as variables?
Explanation
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Four variables of marketing are:
1. Pro...

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Marketing 16th Edition by William Pride,Ferrell
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