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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 9
What is value? How can marketers use the marketing mix to enhance the perception of value?
Explanation
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Value: Value is a subjective concept and...
Marketing 16th Edition by William Pride,Ferrell
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