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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 16
Sony
Internet analysts have praised Sony's website as one of the best organized and most informative on the Internet. See why by accessing www.sony.com.
Based on the information provided on the website, describe Sony's SBUs. Does Sony have SBUs that are divisions, product lines, or some other profit-center structure within the parent company Sony?
Internet analysts have praised Sony's website as one of the best organized and most informative on the Internet. See why by accessing www.sony.com.
Based on the information provided on the website, describe Sony's SBUs. Does Sony have SBUs that are divisions, product lines, or some other profit-center structure within the parent company Sony?
Explanation
Verified
Verified
SBU means strategic business unit. With ...
Marketing 16th Edition by William Pride,Ferrell
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