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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 13
How can an organization make its competitive advantages sustainable over time? How difficult is it to create sustainable competitive advantages?
Explanation
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In most organizations, the strategic pla...
Marketing 16th Edition by William Pride,Ferrell
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