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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 17
What benefits do marketing managers gain from planning? Is planning necessary for long-run survival? Why or why not?
Explanation
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Marketing planning is a systematic proce...
Marketing 16th Edition by William Pride,Ferrell
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