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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 21
Why might an organization use multiple bases for organizing its marketing unit?
Explanation
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All the firms that adopt marketing conce...

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Marketing 16th Edition by William Pride,Ferrell
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