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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 19
Technological advances and sociocultural forces have a great impact on marketers. Identify at least one technological advance and one sociocultural change that has affected you as a consumer. Explain the impact of each change on your needs as a customer.
Explanation
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Technological advancement which has affe...

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Marketing 16th Edition by William Pride,Ferrell
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