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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 5
If you had to conduct a social audit of your organization's ethics and social responsibility, what information would most interest you? What key stakeholders would you want to communicate with? How could such an audit assist the company in improving its ethics and social responsibility?
Explanation
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For conducting social audit in an organi...
Marketing 16th Edition by William Pride,Ferrell
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