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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 9
Suppose you are opening a health insurance brokerage firm and want to market your services to small businesses with fewer than 50 employees. Determine which database for marketing information you will use in your marketing efforts, and explain why you will use it.
Explanation
Verified
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For opening a health insurance brokerage...

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Marketing 16th Edition by William Pride,Ferrell
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