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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 15
Generally, marketers use one of three basic targeting strategies to focus on a target market: undifferentiated, concentrated, or differentiated. Locate an article that discusses the target market for a specific product. Describe the target market, and explain the targeting strategy used to reach that target market.
Explanation
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An article at the following web link dis...
Marketing 16th Edition by William Pride,Ferrell
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