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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 23
iExplore
iExplore is an Internet company that offers a variety of travel and adventure products. Learn more about its goods, services, and travel advice through its website at www.iexplore.com.
What market segments does iExplore appear to be targeting with its website? What segmentation variables is the company using to segment these markets?
iExplore is an Internet company that offers a variety of travel and adventure products. Learn more about its goods, services, and travel advice through its website at www.iexplore.com.
What market segments does iExplore appear to be targeting with its website? What segmentation variables is the company using to segment these markets?
Explanation
Verified
Verified
Company IE targets the market segment in...
Marketing 16th Edition by William Pride,Ferrell
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