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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 25
The car market may be segmented according to income and age. Discuss two ways the market for each of the following products might be segmented.
a. Candy bars
b. Travel services
c. Bicycles
d. Cell phones
a. Candy bars
b. Travel services
c. Bicycles
d. Cell phones
Explanation
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Basis of market segmentation for the fol...
Marketing 16th Edition by William Pride,Ferrell
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