Marketing 16th Edition by William Pride,Ferrell

Exercise 3

Product positioning aims to create a certain concept of a product in consumers' minds relative to its competition. For instance, Pepsi is positioned in direct competition with Coca-Cola, whereas Volvo has traditionally positioned itself away from competitors by emphasizing its cars' safety features. Following are several distinct positions in which an organization may place its product. Identify a product that would fit into each position.
a. High price/high quality
b. Low price
c. Convenience
d. Uniqueness