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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 2
Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?
Explanation
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A market test constitutes making a parti...
Marketing 16th Edition by William Pride,Ferrell
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