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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 29
Amazon
Some mass-market e-commerce sites, such as Amazon, have extended the concept of customization to their customer base. The company has created an affinity group by drawing on certain users' likes and dislikes to make product recommendations to other users. Check out this pioneering online retailer at www.amazon.com.
Discuss the consumer buying decision process as it relates to a decision to purchase from Amazon.
Some mass-market e-commerce sites, such as Amazon, have extended the concept of customization to their customer base. The company has created an affinity group by drawing on certain users' likes and dislikes to make product recommendations to other users. Check out this pioneering online retailer at www.amazon.com.
Discuss the consumer buying decision process as it relates to a decision to purchase from Amazon.
Explanation
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The process of buying decision of consum...
Marketing 16th Edition by William Pride,Ferrell
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