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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 22
How does an opinion leader influence the buying decision process of reference group members?
Explanation
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An opinion leader is that person in a gr...
Marketing 16th Edition by William Pride,Ferrell
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Character 255
