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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 17
Why might business customers generally be considered more rational in their purchasing behavior than ultimate consumers?
Explanation
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Business customers are rationale than en...
Marketing 16th Edition by William Pride,Ferrell
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