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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 17
Many firms, including Procter Gamble, FedEx, and Occidental Petroleum, wish to do business in eastern Europe and in the countries that were once part of the former Soviet Union. What events could occur that would make marketing in these countries more difficult? What events might make it easier?
Explanation
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The events that could make marketing dif...

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Marketing 16th Edition by William Pride,Ferrell
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