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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 2
This chapter discusses various organizational approaches to international marketing. Which would be the best arrangements for international marketing of the following products, and why?
a. Construction equipment
b. Cosmetics
c. Automobiles
Explanation
Verified
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Construction equipment: Contract manufac...

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Marketing 16th Edition by William Pride,Ferrell
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