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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 5
FTD
Founded in 1910 as Florists' Telegraph Delivery, FTD was the first company to offer a "flowers-by-wire" service. FTD does not deliver flowers itself, but it depends on local florists to do it. In 1994, FTD expanded its toll-free telephoneordering service by establishing a website. Visit the site at www.ftd.com.
What are the benefits of this global distribution system for sending flowers worldwide? What other consumer products could be distributed globally through the Internet?
Founded in 1910 as Florists' Telegraph Delivery, FTD was the first company to offer a "flowers-by-wire" service. FTD does not deliver flowers itself, but it depends on local florists to do it. In 1994, FTD expanded its toll-free telephoneordering service by establishing a website. Visit the site at www.ftd.com.
What are the benefits of this global distribution system for sending flowers worldwide? What other consumer products could be distributed globally through the Internet?
Explanation
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Global distribution system adopted by FD...
Marketing 16th Edition by William Pride,Ferrell
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