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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 16
Contrast globalization with customization of marketing strategies. Is one practice better than the other?
Explanation
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Globalization means implementing same ma...
Marketing 16th Edition by William Pride,Ferrell
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