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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 9
Define interactivity and explain its significance. How can marketers exploit this characteristic to improve relations with customers?
Explanation
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Interactivity permits clienteles in expr...
Marketing 16th Edition by William Pride,Ferrell
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