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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 4
How has digital media affected the pricing of products? Give examples of the opportunities and challenges presented to marketers in light of these changes.
Explanation
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Digital media has changed the marketing ...

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Marketing 16th Edition by William Pride,Ferrell
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