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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 12
Goodyear Tire Rubber Company
In addition to providing information about the company's products, Goodyear's website helps consumers find the exact products they want and will even direct them to the nearest Goodyear retailer. Visit the Goodyear site at www.goodyear.com.
How does Goodyear use its website to communicate information about the quality of its tires?
In addition to providing information about the company's products, Goodyear's website helps consumers find the exact products they want and will even direct them to the nearest Goodyear retailer. Visit the Goodyear site at www.goodyear.com.
How does Goodyear use its website to communicate information about the quality of its tires?
Explanation
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The website of the Goodyear itself commu...
Marketing 16th Edition by William Pride,Ferrell
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