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book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
book Marketing 16th Edition by William Pride,Ferrell cover

Marketing 16th Edition by William Pride,Ferrell

Edition 16ISBN: 978-1111526191
Exercise 20
A product has been referred to as a "psychological bundle of satisfaction." Is this a good definition of a product? Why or why not?
Explanation
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A product is referred to as a psychologi...

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Marketing 16th Edition by William Pride,Ferrell
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