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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 1
Goodyear Tire Rubber Company
In addition to providing information about the company's products, Goodyear's website helps consumers find the exact products they want and will even direct them to the nearest Goodyear retailer. Visit the Goodyear site at www.goodyear.com.
Based on what you learned at the website, describe what Goodyear has done to position its tires.
In addition to providing information about the company's products, Goodyear's website helps consumers find the exact products they want and will even direct them to the nearest Goodyear retailer. Visit the Goodyear site at www.goodyear.com.
Based on what you learned at the website, describe what Goodyear has done to position its tires.
Explanation
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Goodyear positioned its tires by working...
Marketing 16th Edition by William Pride,Ferrell
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