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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 17
What are the five major adopter categories describing the length of time required for a consumer to adopt a new product, and what are the characteristics of each?
Explanation
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Acceptance of a new product is not very ...
Marketing 16th Edition by William Pride,Ferrell
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