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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 17
When developing a new product, a company often test-markets the proposed product in a specific area or location. Suppose you wish to test-market your new, revolutionary SuperWax car wax, which requires only one application for a lifetime finish. Where and how would you test-market your new product?
Explanation
Verified
Verified
Car Waxing is very tough and time-taking...
Marketing 16th Edition by William Pride,Ferrell
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