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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 19
I. Why would Harley-Davidson put as much emphasis on consistency of quality as it does on level of quality?
2. How does Harley-Davidson use customer services to company and its products?
3. What role do you think the Harley-Davidson Museum might play in influencing how consumers perceive the differentiate its motorcycle products?
Explanation
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(1)
Harley Davidson puts as much emphas...
Marketing 16th Edition by William Pride,Ferrell
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