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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 13
Identify and briefly explain the seven major phases of the new-product development process.
Explanation
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The seven phases of new product developm...
Marketing 16th Edition by William Pride,Ferrell
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