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Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191Marketing 16th Edition by William Pride,Ferrell
Edition 16ISBN: 978-1111526191 Exercise 18
Why is product development a cross-functional activity-involving finance, engineering, manufacturing, and other functional areas-within an organization?
Explanation
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Product development is a cross functiona...
Marketing 16th Edition by William Pride,Ferrell
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